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Anthony Seldon The Ideas That Shaped Post-War Britain

Айзек Азимов Foundation


WINNER OF THE HUGO AWARD FOR BEST ALL-TIME SERIESThe Foundation series is Isaac Asimov’s iconic masterpiece. Unfolding against the backdrop of a crumbling Galactic Empire, the story of Hari Seldon’s two Foundations is a lasting testament to an extraordinary imagination, one whose unprecedented scale shaped science fiction as we know it today.The Galactic Empire has prospered for twelve thousand years. Nobody suspects that the heart of the thriving Empire is rotten, until psychohistorian Hari Seldon uses his new science to foresee its terrible fate.Exiled to the desolate planet Terminus, Seldon establishes a colony of the greatest minds in the Empire, a Foundation which holds the key to changing the fate of the galaxy.However, the death throes of the Empire breed hostile new enemies, and the young Foundation’s fate will be threatened first.

593.36 RUR

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Andy Boynton The Idea Hunter. How to Find the Best Ideas and Make them Happen


A different way of discovering and developing the best business ideas Jack Welch once said, «Someone, somewhere has a better idea.» In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found – and not just in the usual places. Shows how to expand your capacity to find and develop winning business ideas Explains why ideas are a critical asset for every manager and professional, not just for those who do «creative» Reveals how to seek out and select the ideas that best serve your purposes and goals and define who you are, as a professional Offers practical tips on how to master the everyday habits of an Idea Hunter, which include cultivating great conversations The book is filled with illustrative accounts of successful Idea Hunters and stories from thriving «idea» companies. Warren Buffet, Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar Animation Studios are among the many profiled.

1682.23 RUR

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Steve Cone Steal These Ideas!. Marketing Secrets That Will Make You a Star


Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works—and doesn’t—in marketing. In Steal These Ideas! Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness one would expect from a knowledgeable good friend in the business. Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the secret stuff that no one ever teaches. Anyone can now steal these ideas and become a marketing star today.

1474.14 RUR

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Gallo Carmine Talk Like TED. The 9 Public Speaking Secrets of the World's Top Minds


Discover the secrets to a perfect TED Talk and learn how to deliver an exceptional presentation with Carmine Gallo's Talk Like TED. TED Talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. And yet the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking. Communications coach and bestselling author of The Presentation Secrets of Steve Jobs, Carmine Gallo has broken down the top TED Talks and interviewed the most popular TED presenters to uncover the nine secrets of all successful TED presentations. From 'Unleashing the Master Within' and 'Delivering Jaw Dropping Moments' to 'Sticking to the 18-minute Rule' Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable. Ideas are the true currency of the 21st century, and Talk Like TED gives readers a way to create presentations around the ideas that matter most to them, presentations that will energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals.

1281 RUR

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David Burkus The Myths of Creativity. Truth About How Innovative Companies and People Generate Great Ideas


How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

1682.23 RUR

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Howard Phillips Lovecraft The Silver Key


Randolph Carter discovers, at the age of 30, that he has gradually "lost the key to the gate of dreams." As he ages, he finds that his daily waking exposure to the more "practical", scientific ideas of man, has eventually eroded his ability to dream as he once did, and has made him regretfully subscribe more and more to the mundane beliefs of everyday, waking "real life". But still not certain which is truer, he sets out to determine whether the waking ideas of man are superior to his dreams.

0 RUR

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Trollope Anthony The Belton Estate


Anthony Trollope (1815-1882) was an English novelist of the Victorian era. Among his best-known works is a series of novels collectively known as the Chronicles of Barsetshire, which revolves around the imaginary county of Barsetshire. "The Belton Estate" is a novel about a young woman who has accepted one of two suitors, then discovered that he was unworthy of her love. First published in 1865, the novel is concerned with the plight of unmarried, impecunious women in the 19th century.

807 RUR

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Anthony Belli The Street-Smart Salesman. How Growing Up Poor Helped Make Me Rich


The benefit to my own company's fortunes, having worked with Anthony,has been a steadily expanding client roster, a leg up on my competition, and the ability to comfortably walk through any door knowing that the prospect who sits in judgment of my service needs me at least as much as I need them.—Rob Katz, CEO, Medical Eyeglass Center «My time with Anthony Belli played an immeasurably important role in mytransformation from an engineer to hardcore, street-smart sales professional. Countless milestones later, I received [my company's] highest lifetime career achievement honor. Thank you, Anthony, for helping me write my own script in life.»—Michael Burton, Principal Technical Consultant, St. Jude Medical Cardiac Rhythm Management «Having myself grown up in an ethnic, blue-collar Boston community,the legitimacy of a 'street-smart' way of doing things intrigued me. Anthonycreates in the customer's mind a perceived value beyond product features,benefits, and price while building a sustainable relationship that few othersalespeople successfully accomplish . . . The lessons he teaches can, inmany instances, be applied to any profession, whether in sales or not.»—From the Foreword by Joe Mandato, DM, Fellow, Advanced Leadership Initiative, Harvard University When you start out with nothing in life, each and every mistake, misplay, andmissed opportunity can cost you dearly. But that lack of a safety net can hone your judgment and create precision radar for opportunity in a way that no cushy upbringing can. The Street-Smart Salesman shows how growing up poor teaches pricelesslessons that can make you a fortune in sales and business. Strategies include: Channeling fear and stress into high-performance sales Creating irresistible value propositions: Blazing a trail from the head to the heart to the wallet Understanding that all prospects lie—and how to get to the truth

1487.75 RUR

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Allen Frantzen J. Anglo-Saxon Keywords


Anglo-Saxon Keywords presents a series of entries that reveal the links between modern ideas and scholarship and the central concepts of Anglo-Saxon literature, language, and material culture. Reveals important links between central concepts of the Anglo-Saxon period and issues we think about today Reveals how material culture—the history of labor, medicine, technology, identity, masculinity, sex, food, land use—is as important as the history of ideas Offers a richly theorized approach that intersects with many disciplines inside and outside of medieval studies

3885.66 RUR

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Trollope Anthony Cousin Henry


Anthony Trollope (1815-1882) was an English novelist of the Victorian era. Among his best-known works is a series of novels collectively known as the Chronicles of Barsetshire, which revolves around the imaginary county of Barsetshire. "Cousin Henry" is a novel that deals with the trouble arising from the indecision of a squire in choosing an heir to his estate. It is the most unusual and intriguing of Trollope's shorter novels.

435 RUR

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Steve Cone Steal These Ideas!. Marketing Secrets That Will Make You a Star


The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor. This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts The book is illustrated throughout with examples of the good, bad, and ugly in advertising Includes new ideas on how to take full advantage of online marketing and social media Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson Author Steve Cone is the Executive Vice President of AARP Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace.

1617.41 RUR

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John Adair Adair's 100 Greatest Ideas for Brilliant Communication


Everything You Need to Communicate Effectively…in an Instant John Adair’s 100 Greatest Ideas for Brilliant Communication is all you need to master the skills of speaking, listening, writing and reading, from one of the world’s best-known and moist sought-after authorities on leadership and management. Inside you will find: 10 Greatest Ideas for Giving Presentations 12 Greatest Ideas for Leading Effective Meetings 5 Greatest Ideas for Delighting Your Customers 24 Greatest Ideas for Effective Speaking 9 Greatest Ideas for Clear Writing …and 40 other fantastic ideas, tips and tricks that will give you the confidence, answers, and inspiration you need to succeed.

1555.82 RUR

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Isabelle Goddard The Major's Guarded Heart


From the moment lady’s companion Elizabeth Ingram sees the imposing major, Sir Justin Delacourt, her head is full of romantic ideas – ideas that end in Lizzie being caught trespassing on his estate, mistaken for a poacher!Despite his disdain for womanly wiles, Justin can’t get the lively Lizzie out of his mind. And when she joins him in his quest to investigate a friend’s mysterious disappearance, he realises that a woman of Lizzie’s courage and determination could also be capable of stealing his heart…

355.02 RUR

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Stephen Wilson S. It All Adds Up: The Story of People and Mathematics


‘Fascinating … so enlightening that suddenly maths doesn’t seem so fearsome as it once did’ SIMON WINCHESTERFrom Aristotle to Ada Lovelace: a brief history of the mathematical ideas that have forever changed the world and the everyday people and pioneers behind them. The story of our best invention yet.From our ability to calculate the passing of time to the algorithms that control computers and much else in our lives, numbers are everywhere. They are so indispensable that we forget how fundamental they are to our way of life.In this international bestseller, Mickaël Launay mixes history and anecdotes from around the world to reveal how mathematics became pivotal to the story of humankind. It is a journey into numbers with Launay as a guide. In museums, monuments or train stations, he uses the objects around us to explain what art can reveal about geometry, how Babylonian scholars developed one of the first complex written languages, and how ‘Arabic’ numbers were adopted from India. It All Adds Up also tells the story of how mapping the trajectory of an eclipse has helped to trace the precise day of one of the oldest battles in history, how the course of the modern-day Greenwich Meridian was established, and why negative numbers were accepted just last century.This book is a vital compendium of the great men and women of mathematics from Aristotle to Ada Lovelace, which demonstrates how mathematics shaped the written word and the world. With clarity, passion and wisdom, the author unveils the unexpected and at times serendipitous ways in which big mathematical ideas were created. Supporting the belief that – just like music or literature – maths should be accessible to everyone, Launay will inspire a new fondness for the numbers that surround us and the rich stories they contain.

1545.3 RUR

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Dinara Samatova 370 Inspiring Thoughts about Happiness and Success. Powerful Tool to Get Motivated Every Day!


Dear, reader!You are holding in hands a collection of genius quotes by the greatest minds of all times. These are the ideas that will totally change your attitude to all aspects of life (financial, relationships, confidence, self-esteem, health, harmony and happiness) and life itself.I suggest thinking deeply on those ideas that impress you mostly. Use them as affirmations. Every quote is a treasure that will push you to make your biggest dreams come true!

100 RUR

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Ian Markham S. Understanding Christian Doctrine


The comprehensive and engaging introduction to contemporary Christianity, revised and updated The second edition of Understanding Christian Doctrine presents a completely updated and revised edition that builds on the most popular features of the first edition to offer a lively overview to the central beliefs of Christianity. Ian S Markham, a noted authority of Christianity, discusses the great thinkers of the Christian tradition and puts them in conversation with contemporary progressive theologies in a book that goes from Augustine, Aquinas, and Luther to Liberationist, Feminist, and Queer theologies. Designed to be a basic primer, the text is written in a manner that assumes the reader has no prior knowledge of theology or Christian doctrine. The book is designed to present the basic options in all the key areas of Christianity as well as information on how to make complex theological decisions. The author tackles all the key questions from creation to eschatology. Furthermore, Markham makes his own distinctive contribution: he argues that theodicy (traditionally seen as a major difficulty with belief) is actually a theme that links many aspects of Christian doctrine. The revised second edition includes a wealth of new information, including: A lively and comprehensive introduction to Christianity that assumes no prior knowledge of the faith An overview to the great thinkers of Christian tradition that puts them in conversation with progressive liberationist theologies Suggestions that help even the most skeptical to learn to understand and possibly embrace theological assertions Breakout boxes that explain the significance of the text’s various philosophical ideas and positions The text is ideal for anyone interested in learning about the foundations of Christianity as well as new ideas about the faith. Christianity is presented in a manner that embraces the richness of the tradition and affirms the central claims of the historical creeds, while engaging with liberationist challenges to the tradition.

2356.37 RUR

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Trollope Anthony The Bertrams

Trollope Anthony The Landleaguers

Charles Lee T. Good Idea. Now What?. How to Move Ideas Execution


Proven pathways for taking ideas to implementation We all have ideas—things we want to do or create—but only some of us will do what it takes to see those ideas come to pass. In Good Idea. Now What? readers will discover some of the essential values and principles that guide successful idea-makers, including the leveraging of mixed environments for creativity, working through resistance and setbacks, developing a practical plan for implementation that works, navigating collaborative opportunities, and communicating your idea to make it truly remarkable. Whether you're just a creative type, or the leader of an organization, you must figure out a creative process and develop an infrastructure for implementing your ideas. Good Idea. Now What? offers systematic advice for moving your ideas to execution. It will show you: The fundamental elements of a good idea Tangible pathways to follow after initial inspiration The importance of branding and its impact on ideas Practical advice for developing a loyal tribe of supporters who will take your idea to a whole new level It's not enough to be inspired. Learn how to follow through on your ideas and discover how great an impact you can have!

1617.41 RUR

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